Vietnamese Carmaker to Enter US Electric Car Market
2021-05-05
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1The automobile division of Vietnam's largest business group, Vingroup, wants to get involved in the U.S. market. 2The group hopes its VinFast cars will be enough to take car buyers away from market leaders like Tesla and General Motors. 3VinFast is a recent arrival in automobile markets. It is ranked as the fifth biggest carmaker in Vietnam. 4VinFast's chief is Nguyen Thi Van Anh. She told the Reuters news agency recently that the company plans to launch in North America and Europe in 2022. VinFast will join a large number of manufacturers seeking to compete with Tesla. 5Standing behind VinFast is Vingroup, Vietnam's biggest conglomerate, or multi-industry business group. VinGroup has interests in real estate, schools, hospitals, smartphones and other products. 6Even with such strong support, VinFast has difficult competition. Companies such as General Motors, Toyota and Volkswagen have spent tens of billions of dollars to develop electric and driverless vehicles. 7The company was established in 2017 with a team led by former General Motors officials. VinFast is aiming to compete on vehicle size and price. It will offer an electric sports utility vehicle, or SUV, that Van Anh described as "more luxurious" than those currently available. 8VinFast cars will also come with a battery leasing program. Buyers will pay a monthly amount that is close to what the average car buyer might spend on gasoline. 9That means the cost of the battery, one of the most expensive parts of an electric car, will not be included in the sales price. 10The battery uses cells from South Korea's Samsung SDI. When it is at 70 percent of its full lifespan, VinFast will replace it, Van Anh said. VinFast hopes the ideas will win over American customers. 11Difficult competition 12Many Asian carmakers have entered the U.S. market with success. Toyota in the 1970s and Hyundai in the 1980s overcame concerns about their products to gain market share from U.S. manufacturers. 13VinFast, which has yet to make a profit, faces strong competition. 14Bill Russo is head of Automobility Ltd and a former Chrysler official. Russo said VinFast's biggest barrier is persuading "consumers that they have a solid product" and that VinFast cars give good value for the money. 15Russo added, "The product itself looks to have the right appearance and features, but this will only get you in the game. Winning requires a technology or business model edge over the competition." 16Michael Dunne is chief of automotive advisory company ZoZo Go. 17Dunne said no electric vehicle maker can compete with Tesla in the near future. 18But Dunne added, "...the good news is that companies like VinFast do not have to beat Tesla to win." He said that the company only needs to get some car buyers who bought gasoline-powered cars to change over to electric cars. 19VinFast has hired Jeremy Snyder to help them grow. He worked for Tesla for ten years. 20Snyder told Reuters he was VinFast's first employee in the United States. Between full-time employees and temporary workers, the company now has about 100 workers in the U.S. 21"It's very exciting to bring Vietnam and the United States closer through VinFast," he said. 22I'm John Russell. 23James Pearson and Phuong Nguyen reported on this story for Reuters. John Russell adapted it for Learning English. Mario Ritter, Jr. was the editor. _____________________________________________________________ 24Words in This Story 25luxurious - adj. very comfortable and expensive : richly appealing 26battery - n. a device that is placed inside a machine (such as a clock, toy, or car) to supply it with electrical power 27lifespan - n. the amount of time that a living thing lives; the amount of time a machine is expected to operate 28customer - n. a person who buys good and services 29feature - n. an interesting or important part, quality or ability